Ontario Central East Division

Toy Mountain

Toy Mountain WebToy Mountain is Back!

Thank you for your interest in supporting the 2016 CTV Toy Mountain Campaign.  You are helping The Salvation Army and CTV build a mountain of toys to provide help and hope to families struggling to make ends meet in the Greater Toronto Area. 

2016 marks the 21st anniversary of the CTV Toy Mountain Campaign benefiting The Salvation Army.  And every year, we invite Toronto-area businesses, schools, organizations, community groups and CTV Toronto viewers to become partners – to collect toys –  and to help build Toy Mountain.  Join us and help bring a smile to a child’s face this Christmas season!

How can I get involved?

It’s so easy to make a difference!   Simply donate a new, unwrapped toy, to a Toy Mountain bin at your local mall, Toronto Area Ford Dealer or other participating location listed on CTV News Toronto Toy Mountain website toronto.ctvnews.ca/toy-mountain. 

We are grateful for all toys that are donated, but please do not forget the tweens, teens and babies.  We often fall short on gifts for these age groups so please consider these children when selecting a toy to donate.  Here are some ideas of appropriate items for tweens and teens.

Tweens and teens (10 and up):  curling irons, digital music players, hair dryers, hair kits, makeup kits, jewelry, electronics, books, hoodies, sporting goods, back packs, school supplies, board games, scarves, gloves and gift cards.

You can also make an on-line financial contribution and receive a charitable tax receipt.  Please visit SalvationArmy.ca to make your donation and designate your gift to Toy Mountain.

Can our group coordinate our own toy drive?

Absolutely!  Toy Mountain is built through the support of the local community.  Join our Toy Mountain Tag program and host your own toy drive with your staff, youth group, team or school.  It can be a great way to celebrate the Christmas season together. 

Here is how the program works:

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  • Click on the Toy Mountain Tag Registration and complete the registration form to let us know how many Toy Mountain Tags you require and where to ship them.
  • After receiving your Toy Mountain Tags distribute them to your team.  Participants will purchase a new unwrapped toy for a child of the gender and age specified on the tag they were given.
  • Be creative and create your own toy bin or designate an area to build your toy mountain.  Campaign logos can be sent to you to create your own posters for promoting your toy drive.  For this information please contact Don Butt at The Salvation Army:  don_butt@can.salvationarmy.org .
  • Once your toy drive is complete it is best if you can deliver the toys to the closest Toy Mountain Bin in your area.  See the CTV Toy Mountain website for a list of locations toronto.ctvnews.ca/toy-mountain.   The Salvation Army can try and arrange a pick-up for toy drives that accumulate more than 100 toys.  Please contact Don Butt at The Salvation Army for pick-up arrangements:  don_butt@can.salvationarmy.org.
  • Any unused Toy Mountain Tags can be saved for next Christmas.

Can Tom Brown visit our toy drive event?

Weather Anchor, Tom Brown and the CTV Toronto News team will be out Monday to Friday evenings throughout the campaign visiting community toy drive events and highlighting the Toy Mountain Campaign during the weather segments on the 6 o’clock news.  To find out when Tom will be in your area, check out the Toy Mountain calendar on the CTV Toronto News website toronto.ctvnews.ca/toymountain.  Bring your group and join in the fun and have a chance to make your donation on-air.

For more information about attending or hosting an on-air event please contact Sarah Virro, Remote Weather Producer for CTV Toronto:  Sarah.Virro@bellmedia.ca.

When does the campaign begin?

Toy Mountain bins will be delivered to selected malls in the GTA by the middle of November and toy donations can be made at that time.  The official launch of the campaign is November 25, 2016 with event details still to be confirmed.

What happens after I donate a toy?

Toys collected at the major malls are picked up regularly and transported to The Salvation Army Food & Toy Distribution Warehouse.  Toys collected through a group event can be delivered to the warehouse or arrangements can be made for a pick-up where over 100 toys have been gathered.

Once in the warehouse, Salvation Army staff and volunteers inspect, sort and package the toys by age and gender for delivery to Salvation Army Community and Family Services Centres throughout the GTA.  These centres have been registering qualifying families for Christmas Assistance throughout the months leading up to the holiday season to determine the inventory required to meet the needs within their community.

After the Salvation Army Community and Family Services Centre receive the donated toys the staff create a Christmas Store with the inventory.  Parents of registered families then come to the Christmas Store and are able to choose toys and educational items for their children with the help of a volunteer host.  We aspire to provide distribution with dignity and believe that giving parents the opportunity to select toys for their children within the atmosphere of the Christmas Store is more effective way to ensure parents are involved in process.

Last year over 30,000 families throughout the GTA were helped through the CTV Toy Mountain Campaign.  This enormous task would not have been possible without you

Together…..We can make a difference.