The Salvation Army Logo and Standards

Logo Request – Canada and Bermuda only
To obtain The Salvation Army “Giving Hope Today” logo, fill out the request form below. In the “Company” field, please provide full name (no periods or slashes). Ensure all contact information is accurate. After submission, you should receive an automated reply. If not, double-check your email address and try again. If you have not received the logos within a week, please contact Craig Norris (see bottom of page).

PLEASE NOTE: the “Giving Hope Today” tagline is branded for use within the Canada and Bermuda Territory ONLY. Requests from outside the territory cannot be fulfilled — unless permission has been provided in special cases, such as product production on behalf of our territory.

If you are in the U.S. and found this page via a web search, you will want a U.S. branded “Doing the Most Good” logo. Please go to the USA National Headquarters site: and click on About Us | Press Kit | P.R. Contacts . . .

For all other countries, please contact your local Salvation Army headquarters.


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Logo Identity Standards

The official red used internationally by The Salvation Army is Pantone 185.

Colour conversions used in Canada
Print – CMYK, C-0, M-95, Y-80, K-0 / RGB: R-240, G-0, B-0
Video/Web – RGB, R-204, G-0, B-0;

There are two arrangements of our logo, horizontal and vertical, with two “Giving Hope Today” tagline sizes for each. Simply use the version which works best. For b&w printing, please use Black – DO NOT convert the red to gray. Do not invert the colours of the shield, “The Salvation Army” must remain white. Logo must always appear (relatively) upright and unobstructed by other graphic elements. For darker backgrounds use an “rev” version instead of manually reversing the “Giving Hope Today” tagline. The “rev” versions also include an extra white outline around the shield. If using “The Salvation Army” within a line of text, please ensure “The” is capitalized, as it is an integral part of our name brand.

If you intend on using the shield as part of a creative element — whether it be faded, blended, part of a background, etc, then a regular version of the shield should also be included for clarity.

Printing on Alternate Materials
As the “exception to the rule”, when printing on irregular material where the colour range may be limited (such as t-shirts, banners, lapel pins, etc) you may use a red that is as-close-as-possible.

Salvation Army logos are protected by copyright and may not be redistributed by those outside of the organization without authorization.

If you encounter any problems with any graphic file supplied from Territorial Headquarters, please contact:

Mr. Craig Norris
Graphic Designer

The Salvation Army Public Relations and Development Dept.
Territorial Headquarters for Canada and Bermuda