Salvation Army Fundraising Code of Ethics

The Salvation Army highly values its relationship with donors and recognizes that without their support, it would not be able to continue to serve more than 1.8 million people every year.

Through a wide range of services, The Salvation Army assists those who need help the most. As it gives hope to the marginalized in communities from coast to coast, The Salvation Army believes that transparency and accountability is essential to its success.

With this in mind, The Salvation Army has joined Imagine Canada’s Ethical Code Program.

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The Ethical Fundraising and Financial Accountability Code reinforces The Salvation Army’s commitment to high standards of accountability. The Code represents a set of standards to help manage and report charitable activities responsibly. By adhering to these standards, The Salvation Army is complying with generally accepted practices for soliciting and managing donor dollars.

Click here to access the current Ethical Fundraising and Financial Accountability Code.

Complaints or Questions
The Salvation Army complies with the Imagine Canada Ethical Fundraising and Financial Accountability Code – a set of standards for charitable organizations to manage and report their financial affairs responsibly and to comply with generally accepted practices for soliciting and managing donor dollars.

The Salvation Army will respond promptly to questions or complaints about any matter that is addressed in the Ethical Code.

Questions and complaints can be made to the Territorial Public Relations and Development Secretary for The Salvation Army in Canada by email at publicrelations@can.salvationarmy.org or by mail:

Privileged & Confidential
The Salvation Army in Canada
Attention: Territorial Public Relations and Development Secretary
2 Overlea Blvd.
Toronto, Ontario M4H 1P4

The Territorial Public Relations and Development Secretary will provide a report annually to The Governing Council of The Salvation Army in Canada (the primary legal entity that The Salvation Army operates through in Canada) outlining the number and types of complaints received and how they were addressed.