Advertising

This page is periodically updated to reflect Salvation Army TV, web, print ads and radio spots in the Canada and Bermuda Territory. If you have any questions about our advertising please visit our Media Contacts page.

Spring/Summer 2018

Print Ads

Salvation Army Canada Spring Summer 2018 campaign ad. Jill, a woman in her thirties, standing against a white tiled wall. On the brightly lit left side of the ad it reads, Jill works in a kitchen all day. On the dark right side of the ad it reads, Jill struggles to feed her kids at night. Poverty is hiding in Canada. Donate today at salvation army dot c a.
Salvation Army Canada Spring Summer 2018 campaign ad. Pearl, a senior woman, standing against a white wall. On the brightly lit left side of the ad it reads, Pearl loves working at 83. On the dark right side of the ad it reads, Pearl can't afford not to work at 83. Poverty is hiding in Canada. Donate today at salvation army dot c a.

Videos

“Jill” 30 seconds


“Pearl” 30 seconds


CHRISTMAS 2017

Print Ads

Salvation Army Canada Christmas 2017 campaign ad. Poverty isn't always easy to see. Donate to help those in need at salvation army dot c a. Elderly couple framed in Christmas card. Beyond card frame you can see husband is in wheel chair and the apartment is in poor condition.
Salvation Army Canada Christmas 2017 campaign ad. Poverty isn't always easy to see. Donate to help those in need at salvation army dot c a. Family framed in Christmas card. Beyond card frame you can see the kitchen is in poor condition.



Spring/Summer 2017

Print Ads

Canada, where poverty isn't always easy to see. Illustration of mid-west suburb with city in distance. Family is moving out after losing house. 235,000 CANADIANS EXPERIENCE HOMELESSNESS EACH YEAR. Every year, The Salvation Army feeds, clothes and supports millions of Canadians in need. Let’s make Canada better for all. Please donate at SalvationArmy dot c a.
Canada, where poverty isn't always easy to see. Illustration of east coast town with a lineup at the local food bank. 1 IN 8 CANADIAN HOUSEHOLDS STRUGGLE TO PUT FOOD ON THE TABLE. Every year, The Salvation Army feeds, clothes and supports millions of Canadians in need. Let’s make Canada better for all. Please donate at SalvationArmy dot c a.
Canada, where poverty isn't always easy to see. Illustration of prairie farm house with belongings being repossessed. 1 IN 10 CANADIAN FAMILIES ARE LIVING IN PO VERTY. Every year, The Salvation Army feeds, clothes and supports millions of Canadians in need. Let’s make Canada better for all. Please donate at SalvationArmy dot c a.
Canada, where poverty isn't always easy to see. Illustration of suburb with downtown Toronto in distance. Family is moving out after losing house. 235,000 CANADIANS EXPERIENCE HOMELESSNESS EACH YEAR. Every year, The Salvation Army feeds, clothes and supports millions of Canadians in need. Let’s make Canada better for all. Please donate at SalvationArmy dot c a.
Canada, where poverty isn't always easy to see. Illustration of child sitting on bench at local outdoor ice rink near west coast city. 1 IN 5 CANADIAN CHILDREN ARE LIVING IN POVERTY. Every year, The Salvation Army feeds, clothes and supports millions of Canadians in need. Let’s make Canada better for all. Please donate at SalvationArmy dot c a.

Video

“Tour Bus” 80 seconds



CHRISTMAS 2016

Print Ads

Salvation Army Canada Christmas 2016 campaign ad. Elderly couple framed in Christmas card. Beyond card frame you can see husband is in wheel chair and the apartment is in poor condition.
Salvation Army Canada Christmas 2016 campaign ad. Family framed in Christmas card. Beyond card frame you can see the kitchen is in poor condition.
Salvation Army Canada Christmas 2016 campaign ad. Young couple with baby framed in Christmas card. Beyond card frame you can see they are standing in a bedroom which is in poor condition.

Video

“Family” 30 seconds



SPRING to FALL 2016 / WINTER 2016/17

Print Ads

Salvation Army Canada spring 2016 campaign ad, "senior's message". “I just called to see how my grandson’s doing. I can’t wait to see him. Are you going to pay me a visit soon? I’m around. Just organizing my banking and some bills.” Hidden message: “I can’t pay my bills.” Poverty isn't always easy to see. 1 in 10 Canadians struggle to make ends meet, even with a roof over their head. Help us feed, clothe and empower those in need. Help end poverty at Salvation Army dot c a.
Salvation Army Canada spring 2016 campaign ad, "child's message". “I can stay for dinner. I have no homework. and nothing else to do. I’ll eat whatever. I’m not picky at all. My mom said okay as long as I’m home before dark.” Hidden message: “I have nothing to eat at home.” Poverty isn't always easy to see. 1 in 10 Canadians struggle to make ends meet, even with a roof over their head. Help us feed, clothe and empower those in need. Help end poverty at Salvation Army dot c a.
Salvation Army Canada spring 2016 campaign ad, "adult's message". “You guys can come over next time. My place is a total mess right now. It’s lights out for me soon. I’ve got to wake up early tomorrow. So I’m going to cut out and take off.” Hidden message: “My lights got cut off.” Poverty isn't always easy to see. 1 in 10 Canadians struggle to make ends meet, even with a roof over their head. Help us feed, clothe and empower those in need. Help end poverty at Salvation Army dot c a.

Video

“Open House” 96 seconds



WINTER 2015/16

Print Ads

Salvation Army winter 2015/16 campaign ad "It's time to end poverty in Canada." "When everyone's a 'foodie', no one should go hungry."
Salvation Army winter 2015/16 campaign ad "It's time to end poverty in Canada." "We share everything. How can anyone have nothing?"
Salvation Army winter 2015/16 campaign ad "It's time to end poverty in Canada." "The world keeps moving forward. Why are so many left behind?"



SPRING/SUMMER 2015

Print Ads

Salvation Army spring 2015 campaign ad "It's time to end poverty in Canada." "When wi-fi hot spots are everywhere, no one should be searching for a hot meal."
Salvation Army spring 2015 campaign ad "It's time to end poverty in Canada." "Everyone has an email address. It's time everyone had a home address."
Salvation Army spring 2015 campaign ad "It's time to end poverty in Canada." "We have one of the highest standards of living in the world. It's time we all enjoyed it."