Salvation Army’s 124th Christmas Kettle Campaign Halfway to $21-Million Goal
Toronto, ON (December 16, 2014) – With a fundraising goal of $21 million, The Salvation Army’s Christmas Kettle Campaign has received just over $11 million in donations so far this holiday season. The charitable fundraiser runs through Christmas Eve and helps local Salvation Army units provide vulnerable people with basic necessities such as food, clothing, shelter and other provisions. Donations also enable The Salvation Army to offer life-changing programs, such as substance abuse recovery, job and skills training, and education classes, to help people find a way out of poverty. Every contribution made remains in the community in which it was given, in order to assist local people in need.
“The Salvation Army is truly grateful for the generous gifts of time and donations that we have received from people this year,” said Major Les Marshall, Territorial Secretary for Public Relations and Development. “We have just over a week to go with our Christmas Kettle Campaign, and every dollar donated will help The Salvation Army continue its vital work during Christmas and throughout the year.”
The annual Christmas Kettle Campaign is The Salvation Army’s largest fundraising drive of the year. The Salvation Army’s Christmas Kettles are hosted at more than 2,000 locations across Canada thanks to the support of numerous corporate partners, including many individual retailers. Throughout the campaign, thousands of kettle workers volunteer their time to staff the Christmas Kettles.
Beyond donating to The Salvation Army’s physical Christmas Kettles, donations to the 2014 Christmas Campaign can be made at www.FilltheKettle.com, www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769) or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.
About The Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and more than 126 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.
News releases, articles and updated information can be found at www.SalvationArmy.ca
For further information please contact:
John McAlister
National Director of Marketing and Communications
The Salvation Army
416-467-3186
John_McAlister@can.salvationarmy.org
www.SalvationArmy.ca
