Salvation Army Announces May as Dignity Month
The Salvation Army is announcing May as Dignity Month in support of the Dignity Project and its annual Red Shield Campaign. The Campaign aims to raise money to fight poverty across Canada.
“With the launch of our annual May Red Shield Campaign, there’s no better time for us to declare a month devoted to restoring dignity to Canada’s most vulnerable,” says Graham Moore, Public Relations & Development Secretary for The Salvation Army in Canada and Bermuda. “Our goal this month is to inspire action in others – to educate and motivate the public to change their thinking about the many struggling to get by everyday.”
Money raised during the month of May will directly support those living in poverty today through Salvation Army social services like emergency shelter care, substance abuse counselling and employment training. Each year, The Salvation Army serves 1.6 million people in more than 400 communities across the country.
The Dignity Project
The Salvation Army’s Dignity Project launched in March with a goal of educating the public about the reality of poverty in the 21st century – underscoring that everyone deserves the fundamental right of human dignity. This concept continues into the month of May with a number of events planned nationwide, including Dignity Speaks, and other local dignity events that will be highlighted on our google-powered Dignity map.
In addition BioPed’s goodytwoshoes foundation is teaming up with The Salvation Army to provide footwear to Canada’s most vulnerable. On May 18th, BioPed will close its clinic doors to distribute shoes and conduct routine foot assessments and foot-related education to Salvation Army shelters across Canada.
And, later this month The Salvation Army will release the Homelessness Perceptions Report, a report that includes new national polling data from the Angus Reid Forum on perceptions of homelessness in Canada. The report is part of the Army’s continuing effort to educate the public about perceptions and attitudes surrounding marginalized people in society today.
Financial contributions can be made by visiting www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769), by mailing donations to The Salvation Army, 2 Overlea Blvd., Toronto, ON M4H1P4 or by dropping off financial donations at the closet Salvation Army facility in your area.
Donors can also support the May Red Shield Campaign by texting HOME to 45678 from most mobile carriers in Canada. A $5 donation will be added to your monthly mobile bill.