How to Choose a Charity? Why Choose The Salvation Army?

by Salvation Army
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One of the amazing features of Canadians is the extent to which people reach beyond families and friends to contribute to others through charitable giving. So what should you know before you give?

Charitable giving is about the cause. Ask yourself: What moves you? What do you care about? What needs among the thousands of human needs do you want to try to make a difference in?

Then, look at the organization you might choose to donate to and:

  • roam around its website.
  • look at the organizations annual report. You will find accomplishments and a financial snapshot.
  • ask about what programs the charity offers.
  • learn how long the charity has been in business?
  • find out how the organization is financially transparent.
  • ask about fundraising. Where do the funds go? How much is spent on general administration?
  • ask about the various ways you can donate?
  • get some statistics. e.g. how many individuals are served annually?
  • ask if the charity is registered.


Why Choose The Salvation Army?

  • For more than 125 years The Salvation Army has been giving hope to those in need in this country.
  • The Salvation Army is the largest non-governmental direct provider of social services in Canada.
  • The Salvation Army supports vulnerable people in more than 120 countries around the world.
  • On average, 86 cents of every dollar goes directly to programs and services provided.
  • The Salvation Army reaches out to those most in need, and without discrimination.
  • The Salvation Army is a multi-faceted movement, with a broad range of services that include shelter, addiction, street youth, clothing and food services.
  • The Salvation Army complies with generally accepted practices for soliciting and managing donor dollars and has joined Imagine Canada’s ethical code program.

The Salvation Army highly values its relationship with donors and recognizes that without their support, it would not be able to continue to serve more than 1.6 million people every year.

Contributions can be made by calling 1-800-SAL-ARMY, by visiting your local Salvation Army or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON, M4H 1P4