Charitable Giving Trends: Some are troubling

Mobile giving and crowdfunding—will this be the next generation of Canadian giving?

Every year, millions of Canadians donate to charitable and non-profit organizations. There are many reasons why people give, such as awareness that a need exists, the desire to make a difference and tax benefits.

According to Michael Johnston, president and founder of Hewitt and Johnston Consultants, the increase in use of mobile devices suggests that mobile fundraising can no longer be ignored. And, crowdfunding, (peer-to-peer fundraising) has seen widespread success.

On a more troubling note, research notes that a smaller percentage of Canadians are giving to charities than in the past. And fewer people are reporting charitable giving on their tax returns.

Canadians have the ability to be agents of change and help reverse troubling trends. Small donations add up and even by setting aside a loonie a day for charity, people can make a difference in the lives of the vulnerable who yearn for dignity and hope.

Donations are critical to The Salvation Army’s survival and are used to not only help those in crisis, but  fund various programs and services—services that address practical needs such as food, clothing and shelter. Last year The Salvation Army helped 1.8 million people. That’s 5,000 people every day.