On November 15 The Salvation Army launched a new website for our Christmas Kettle campaign, FilltheKettle.com. The site encourages Canadians to virtually monitor their neighbourhood kettle. Visitors to the site are able to track how much has been raised in … Read more
The Salvation Army has a lot of online initiatives that we’re excited about this Christmas season! Every year we do are best to develop new and innovative ways to create two-way engagment with our online friends and donors. So without … Read more
Canadians can donate to the Haiti Earthquake Disaster Relief Fund by texting HAITI to 45678. The Salvation Army has activated its Text to Donate program in support of the Haiti Earthquake Disaster Relief Fund.
Charity turns to Facebook, Craigslist, Kijiji, and revolving door ads, using social and ambient marketing to call attention to poverty Toronto, ON December 15, 2009 – The Salvation Army is going beyond traditional kettles and bells this Christmas season. This … Read more
The Salvation Army Red Kettle campaign has turned to the internet in Canada. The annual Christmas fundraising drive, during which volunteers located throughout cities solicit monetary donations, now has an online component. The agency has created cashless red kettles, known … Read more
In an effort to create awareness about our HopeStories.ca campaign we’ve created two new billboards. The idea of using 3D objects in our advertising was new for us, but we’re happy how they turned out! What do you think? Click … Read more
If you picture red kettles, brass quartets and jingling bells when you think of The Salvation Army’s fundraising, you’re behind the times. Since the organization began raising money online in 2001, e-contributions have zoomed from $700,000 in that first year … Read more
Use your birthday to make a difference! We all get things we don’t need for our birthdays, why not use this special occasion to raise money for The Salvation Army? This feature allows any Facebook user to create a Birthday … Read more
Why read the annual review? Much of The Salvation Army’s work takes place with vulnerable and marginalized people whose problems are often hidden from the rest of society. In 2008/09 a slumping Canadian economy turned into a recession and, more … Read more
1. Write a Blog Post Almost everyone has an outlet for blogging these days — whether that means an online journal, or a blog on Tumblr or Facebook. By writing about The Salvation Army and our causes, you’re helping to … Read more
