Search Results for “poverty”


With the launch of its 2012 Christmas Campaign, The Salvation Army introduced a new, innovative, advertising campaign. In an effort to raise money and awareness for the millions of Canadians currently living in poverty the campaign emphasized that “no dream is too small when you’re in need.” The campaign included a 30-second animated television spot,  […]

Toronto, ON – December 21, 2012 – On December 20, Walmart Canada hosted its third Walmart Fill the Kettle Day. Individual Canadians generously responded by donating more than $150,000 to Salvation Army Christmas kettles located in Walmart stores across the country and Walmart Canada matched with a corporate donation of $100,000. In total, more than  […]

Toronto, ON December 19, 2012 – With donations to The Salvation Army’s Christmas Kettle Campaign lagging, the organization is thrilled to announce that its partnership with Walmart Canada will continue. Walmart Fill the Kettle Day will be held on Thursday, December 20, and once again, Walmart Canada will match donations made by individuals to Salvation  […]

For many, the Christmas season means, gifts, parties and fun with friends and family. But the reality is that one in 11 Canadians live in poverty. They may not have a hot meal on Christmas Day or neatly-wrapped gifts under the tree. Do you want to make someone’s life a little easier? With a little  […]

Toronto, ON November 20, 2012 — Today, The Salvation Army announced the national launch of the 2012 Christmas Campaign, an effort designed to raise money and awareness for the millions of Canadians currently living in poverty. This Christmas, The Salvation Army is emphasizing that “no dream is too small when you’re in need” with the  […]

Many people do not realize the extent of hunger’s reach in this country. Each month, close to 900,000 Canadians are assisted by food banks, and 93,000 of them are accessing them for the first time. World Food Day, October 16, exists to heighten public awareness of the world food problem and strengthen unity in the  […]

Thanksgiving won’t be a happy time for more than three million Canadians living in poverty. But for those of us who lead comfortable lives, Thanksgiving can be a time of giving back. The Thanksgiving season presents the perfect opportunity for you to donate your time, skills, or resources to those who are less fortunate. You  […]