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The Salvation Army Ontario Great Lakes Division is committed to building the capacity of The Army to succeed. 

This involves a range of activities from financial stability, to the utilization of facilities, to effective communications and the increasing need for and use of technology.

 

 

BUILDING OUR CAPACITY TO SUCCEED

This Strategic Direction involves the building of the capacities of The Salvation Army to succeed.  This involves a range of activities from, financial stability, to the utilization of facilities, to effective communications and the increasing need for and use of technology.  Though these action areas are not frontline in terms of their ecclesiastical and human perspective, they are vital tools that need to be in place in order to maximize the use of resources, to be as effective as one can be, and to ensure that the best outcomes are achieved for all the people and communities served.

Action Steps:

  • We will continue to effectively grow the division’s fund development capacities, with a particular focus on planned-giving and internal giving;
  • We will implement an annual integrated and comprehensive communication strategy that is targeted at the multiple but differentiated audiences that engage with the Salvation Army, including a significant emphasis on the use of the alternate technologies/social media to reach across generational audiences;
  • We will develop a technology strategy that integrates with territorial approaches, focusing on reporting and operational needs, management information requirements and enhanced organizational productivity;
  • We will undertake advocacy initiatives on behalf of the people and communities served alone or in partnership with the Territory and others to advance the causes of social justice, the presence of faith and Jesus in society and the values of The Salvation Army.

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