Dignity Q&A

Q: Why is The Salvation Army focusing on the concept of dignity?

  • The Salvation Army believes that human dignity is a fundamental right for all.
  • As an international Christian movement with an acute social conscience, The Salvation Army is called to a mission of service that provides dignity and respect.
  • We believe that everyone should have access to basic rights, such as nutritious food, health care, education and economic opportunity.
  • Approximately three million Canadians, or one in 11 people, live in poverty today.
  • The Salvation Army serves 1.8 million people across the country with basic needs — many among the nation’s poor.
  • For 130 years, The Salvation Army in Canada has offered services, emphasizing care for the whole person, and we have always affirmed that no one person is more or less valuable than another.

Q:  What is the goal of The Dignity Project?

  • One of the primary motivations for launching the Dignity Project is to underscore the point that everyone deserves fundamental human dignity.
  • Through online events, on-the-street outreach, traditional advertising, social networking and other communications tactics, we will continue to engage Canadians about the reality of poverty in the 21st century.

Q: What has The Salvation Army done in the last year that has promoted the concept of dignity?

  • During the past 12 months, The Salvation Army, both nationally and locally, has promoted a variety unique social service programs to meet client needs in new ways. Including:
    • Sally’s Community Kitchen in Sussex, N.B. which teaches single moms and those with low incomes to learn how to better live within their budgets and provide healthy meals for their families.
    • The New Hope Community Centre in Newfoundland offers a 12-week retail skills employment training program boosting participant’s self-esteem and giving them confidence to succeed in the workplace.
    • A riding course offered by The Salvation Army in Hamilton teaches people with developmental and cognitive disabilities how to use the bus promoting independence and restoring dignity.
    • In Winnipeg, The Salvation Army offers a new driver-training program for immigrants from war-affected African countries to make their lives easier, especially with a language barrier.
    • Fireside Addiction Services is a new Salvation Army clinic in Chilliwack, B.C. that provides an intensive six-week program with group and individual therapy.

Q.  What differentiates you from the thousands of other charities throughout Canada?

  • The Salvation Army is the largest non-governmental direct provider of social services in the country and provides a tremendous breadth and depth of service to society’s most vulnerable.
  • The scope of our services means that if you need a helping hand, for virtually any reason, we will likely be able to assist you either directly or through a referral.
  • The Salvation Army emphasizes a holistic approach to service that emphasizes meeting the physical, emotional and spiritual needs of those we serve.
  • Our unprecedented footprint nationwide allows us to invest in the future of marginalized and overlooked people in virtually every community in Canada. The Salvation Army has more than 500 units located in 400 communities across the country. 

Q: How can I support The Dignity Project? 

  • First, visit our website at www.salvationarmy.ca/dignity and sign up to receive news and updates about Dignity Project events.
  • You can also sign up for volunteer opportunities at many Salvation Army locations by visiting http://www.salvationarmy.ca/volunteer/.
  • Charitable donations can also have a profound impact on the lives of others by offering access to vital services.

On average, 87 cents of every dollar donated to The Salvation Army is used directly in charitable activities – exceeding the Canada Revenue Agency guideline of 65 percent donation efficiency.