In the spirit of the holidays and The Red Sock Project created by Nood, The Salvation Army band played in front of the Gastown location as enjoyed by customers and passerbys alike.
Nood invited customers to donate $2 towards a pair of thick red socks for The Salvation Army to distribute among its community come January.
During the cold, winter months, homeless and disadvantaged people are at an increased risk of developing serious feet issues as a result of being exposed to wet weather and below zero temperatures leading to infection and hospitalization.
The Nood team has really united behind this campaign and to date, have sold over 8,500 pairs of socks with the hope to meet the 10,000 sock target by months end!
“We’re incredibly excited to bring the gift of warmth to those in need this holiday season by donating red socks to The Salvation Army. Having warm dry feet is a simple request and one that we are delighted to rally our staff, customers and general public to provide”, said Nood General Manager, Damien Bryan.
The project will run until December 31st and anyone can donate and participate by donating $2 or more by visiting a Nood store or through www.nood.ca