Salvation Army Inspires Ryerson Students in Canada’s First 3D Public Service Announcement

Six students from Toronto’s Ryerson University School of Radio and Television Arts experimented with new technology for their senior year’s final project. Inspired by The Salvation Army, the result was Canada’s first 3D public service announcement.

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PSAs are aimed at raising awareness about specific issues. With more than 2,400 man hours, $1,500 of their own money, 52 bags of donated clothing and the use of $300,000 worth of equipment, the Ryerson students delivered a clear message that everyone deserves life’s basic necessities.

On March 1, The Salvation Army launched the Dignity Project, a campaign designed to educate the public about the realities of poverty and underscore the point that everyone has a right to fundamental human dignity.