Christmas kettle volunteer thanks donor for contribution. Photo by Steve Nelson.

Salvation Army Christmas Kettle Campaign Surpasses $21-Million Goal

01
.10

Toronto, ON January 10, 2017 – The Salvation Army is pleased to announce that it raised over $23.5 million nationally through its Christmas Kettle Campaign, surpassing its $21-million goal.

“We are truly grateful for the continued support of our donors, volunteers and community partners, who enable us to help 1.9 million struggling Canadians during the Christmas season and throughout the year,” says Commissioner Susan McMillan, Territorial Commander for The Salvation Army in Canada and Bermuda.  

As demand for services continues to grow across the country, The Salvation Army will use the additional money to fund much-needed services that help vulnerable people with basic necessities such as food, clothing and shelter. Donations also make it possible for The Salvation Army to continue to provide a wide range of life-changing programs such as housing supports, job and skills training, budgeting assistance, computer literacy and substance abuse recovery, which help to improve lives and break the cycle of poverty.    

Hosted at more than 2,000 locations across Canada, the annual Christmas Kettle Campaign is the organization’s largest fundraising drive of the year and would not be possible without the thousands of kettle workers who volunteer their time.

The Salvation Army’s success during its Christmas Kettle Campaign also comes from the support of its corporate partners that include Walmart Canada, Loblaw Companies Limited, Costco, Kellogg Canada, BC Liquor Stores, LCBO (in Ontario), Canadian Tire, Cadillac Fairview, Metro, Safeway, Save-on-Foods, Sobeys, Bass Pro Shops, Krispy Kreme, and many more, who allow Christmas kettles to be placed at their stores each year.

“Without our corporate supporters, The Salvation Army’s Christmas Kettle Campaign would not be successful,” says Commissioner McMillan. “Their support helps us not only to raise awareness of our programs and services but to extend our reach to the thousands of vulnerable people who rely on us every day for hope and help.”

More information about the work of The Salvation Army can be found in our Annual Review at: http://salvationarmy.ca/annualreview_1516/.

About The Salvation Army:

The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest direct providers of social services in the country. The Salvation Army gives hope and support to vulnerable people in 400 communities across Canada and in 128 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

News releases, articles and updated information can be found at www.SalvationArmy.ca.

For further information please contact:

John McAlister
National Director of Marketing and Communications
The Salvation Army
416-467-3186

John_McAlister@can.salvationarmy.org

www.SalvationArmy.ca

A list of regional PR representatives can be found here: http://www.salvationarmy.ca/prcontacts.

 

 

 

 

 

 

 

Related Articles

Denise handy counsels client sitting across from her

Salvation Army Social Workers Honoured for their Contributions

03
.28

Every day, Salvation Army social workers improve the well-being and care of people and communities.

March is National Social Work month, an opportunity for The Salvation Army to extend a heartfelt thank you to its countless numbers of employees whose expertise, dedication and hard work play a significant role in providing assistance to those who need it most.

Meet Some of our Employees

Denise has worked at The Salvation Army’s Community and Family Services in Oshawa, Ont., for 13 years. As a counsellor […]

volunteers stand behind a table ready to prepare food for school weekend feeding program

New Salvation Army Program Helps Students Combat Weekend Hunger

03
.24

When The Salvation Army in Wetaskiwin, Alta.., learned that some elementary school students didn’t have enough food to get through the weekend, they developed a program that not only improves academic performance but gives struggling families one less thing to worry about.

“It surprised me to learn how many kids go to school hungry,” says Lieut. Dae-Gun Kim of The Salvation Army. “Children can’t prepare for their future when they are hungry for food.”

A report by Public Interest Alberta shows that […]