You can’t always tell who’s living in poverty or who needs help making ends meet. And more often than not, poverty is closer to you than you think.
To promote awareness of this issue, The Salvation Army hosted an ‘Open House’ exhibit in May of 2016. But this was not your typical open house. Instead, people walked into a home that outlined some of the challenges faced by a family impacted by poverty. The Salvation Army recreated the living circumstances, room by room, with plaques that detail statistics of poverty in Canada and highlight what The Salvation Army is doing to help.
With 15 hidden cameras setup throughout the house, The Salvation Army created three short videos that show people’s reactions to the exhibit. You can watch one of the videos below.
In addition, The Salvation Army utilized a 360-degree panoramic camera to take footage of the exhibit so that people can take a virtual tour online of the Open House. Click here to take the virtual tour.
Click here to see current and previous Salvation Army advertising.