One in seven Canadian children live in poverty, which means each year thousands of children go to bed on Christmas Eve not knowing if there will be any toys under the tree in the morning.
“Every child deserves to have something under their Christmas tree,” says Major Les Marshall, Territorial Secretary for Public Relations and Development. “The Salvation Army hosts, organizes and works alongside community partners to ensure Christmas comes to all children.”
Last year, more than 85,000 children across Canada received toys from The Salvation Army at Christmas. Many individuals and community groups organize events to gather toys that Salvation Army personal and volunteers distribute to those eligible for assistance.
“We couldn’t extend our reach as wide as we do without the help of our partners and supporters,” says Major Marshall. “We are truly grateful to all who help us put a smile on the face of less fortunate children on Christmas morning.”
Countless numbers of toy drives are taking place across the country. The following are snapshots of The Salvation Army and its partners at work.
In Carbonear, N.L., The Salvation Army, in partnership with the TC Square Mall and KIXX Country FM, has launched its annual Toy Tree that will contribute to the 1000-1200 toys The Salvation Army will distribute in the area this year.
In Halifax, N.S., Cineplex Dartmouth Crossing, and Cineplex Bayers Lake are hosting toy drives. Last year 11, 640 children in the Maritimes received toys from The Salvation Army.
In Kingston, Ont., Bell Media Radio stations (98.3 FLY FM / 98.9 THE DRIVE) are working once again in conjunction with The Salvation Army. The Toy Drive will distribute toys and gift cards to over 2,700 children in the area.
The Christmas season is a great time to give back to the community and remember those who are struggling. Not all families can afford gifts for their children. Helping them through a difficult time will give them the hope that tomorrow can be different.
Photo: Cineplex, Dartmouth, N.S., partners with The Salvation Army to receive toys