Christmas_2012

Did our Christmas Advertising Campaign Prompt you to Donate?

12
.31

With the launch of its 2012 Christmas Campaign, The Salvation Army introduced a new, innovative, advertising campaign.

In an effort to raise money and awareness for the millions of Canadians currently living in poverty the campaign emphasized that “no dream is too small when you’re in need.”

The campaign included a 30-second animated television spot, produced by Grey Canada. It featured a young girl in need dreaming of life’s necessities – a warm meal, clean clothes and a place to lay her head at night – something that many Canadians take for granted. Other elements of the campaign included radio and out-of-home advertising.

You can view the TV spot here. How did you feel after you watched it?

Do you believe meaningful advertising is important to fundraising success? Did our advertising prompt you to donate?

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

eds-salvationarmymexico

The Salvation Army Responds to Mexico City Earthquake as Relief Continues around Oaxaca and Veracruz

09
.20

A 7.1-MAGNITUDE earthquake has caused the collapse of buildings and other infrastructure in and around Mexico City. The epicentre was on the border between the states of Puebla and Morelos, around 120 kilometres from the Mexican capital. The Salvation Army’s Territorial Commander Colonel Ricardo Bouzigues reports that there has been ‘tremendous damage’. More than 200 people are known to have lost their lives in the tremors, including at least 26 children who died when their school collapsed. 
 
Salvation Army facilities have […]

slider_2016-11-22_christmas-kettle-launch_en-post

Salvation Army Launches 126th Annual Christmas Kettle Campaign

11
.23

Toronto, ON November 23, 2016 – The Salvation Army has launched its 2016 Christmas Kettle Campaign. Now in its 126th year, the annual holiday campaign seeks donations from the public to help The Salvation Army assist millions of Canadians living in poverty. With one in 10 Canadians struggling to make ends meet, The Salvation Army’s advertising campaign focuses on the fact that “Poverty isn’t always easy to see, especially during the holidays.”

With a national $21-million fundraising goal, the Christmas Kettle Campaign enables local […]