Is Donor Fatigue Hurting the Chile Relief?

03
.04

salvationarmy_chile_donorsThe 8.8 magnitude earthquake that devastated Chile comes on the heels of Haiti’s massive earthquake. Many Salvation Army centres report fewer phone calls are being received to support Chile’s tragedy, versus Haiti’s.

Chile isn’t getting the same attention as Haiti. In the first 48 hours after both earthquakes 2,596 news articles were written about Haiti, while 400 news articles were written about Chile.

The two countries are united in having deadly disasters. Will monetary donations increase as people begin to see more coverage of Chile and the human element involved?

Each is worthy of our compassion and help. Yet, in a time of economic stress are donors fatigued?

 

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