Focus On The Family, a Christian non-profit group, has purchased ad time during Sunday’s Super Bowl. The 30-second ad will feature Tim Tebow, a former quarterback with the University of Florida’s Gators and 2007 winner of the Heisman Trophy, along with his mother Pam.
It’s expected that the Tebows will give a personal message against abortion in the ad. Pam went against a doctor’s advice and decided to keep Tim despite medical risks.
“Tim and Pam share our respect for life and our passion for helping families thrive,” Jim Daly, president of Focus of the Family, said in a written statement on Jan. 15.
CBS is running into controversy regarding the ad, and it’s not the first time. In 2004 CBS rejected an ad buy from the “liberal-leaning United Church of Christ highlighting the UCCs welcoming stance toward gays and others who might fee shunned by more conservative churches.”
CBS is trying to figure out what to do. What do you think they will do? What should they do?