Salvation Army to Accept Haiti Relief Donations via Text Message


Canadians can donate to the Haiti Earthquake Disaster Relief Fund by texting HAITI to 45678


Toronto, ON January 14, 2010 – The Salvation Army has activated its Text to Donate program in support of the Haiti Earthquake Disaster Relief Fund. Canadians can make a $5.00 donation to The Salvation Army’s efforts in Haiti by texting the word HAITI to 45678 from most Canadian carriers. Donors will then receive a message asking them to confirm their donation with a YES reply. The proceeds of each text donation will support the ongoing efforts to serve the victims of the recent horrific earthquake that has left thousands dead and many more without adequate food, clean water or shelter.

“Our immediate focus is the safety and welfare of those affected by this terrible tragedy,” said Graham Moore, Territorial Secretary for Public Relations and Development for The Salvation Army in Canada. “The mobile giving program is another way to raise funds in support of this vital relief effort.”

In addition to the text message donation program, Canadians can support The Salvation Army’s relief effort in Haiti by calling 1-800-SAL-ARMY (725-2769), by visiting our website,, by mailing donations to The Salvation Army Territorial Headquarters, Canada and Bermuda, 2 Overlea Blvd., Toronto, Ontario M4H 1P4, or dropping off financial donations at the closest Salvation Army unit in your area. Donors should specify their gift to the Haiti Earthquake Disaster Relief Fund. The call centre (1-800-SAL-ARMY) and are accepting donations

According to Moore, when texting HAITI to 45678 via a mobile phone, a micro-donation of $5 will be made to aid the millions of people affected by this tragedy. One-hundred percent of each donation will go to The Salvation Army to serve this vital need. The donation will appear as a charge on a donor’s carrier bill, and standard rates may apply. Service is available on most carriers. Donors can unsubscribe at any time by replying to the message or texting the word ‘STOP’ to 45678.

Mobile technology company Zipstripe partnered with The Salvation Army to provide this service. The Mobile Giving Foundation (MGF), a non-profit organization dedicated to helping other non-profits raise funds through mobile, enabled the transactions between donors and their carriers.

About The Salvation Army:
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and 119 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction.

When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

About The Mobile Giving Foundation
The Mobile Giving Foundation (MGF) was founded in 2007 to create a “mobile giving channel” that empowers non-profit organizations and donors. Working with North America’s top mobile carriers, the MGF enables the mobile channel for charitable giving by providing the organizational layer, operational guidelines and technical infrastructure for non‑profit organizations and donors to use the incredible power and convenience of mobile technology. The “Mobile Giving Channel” gives wireless users a simple and immediate way to receive and respond to appeals from worthy causes with the donation charged back to the carrier bill and 100% of the donation going to the designated charity. For further information, please refer to the MGF Web site at

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News releases, articles and updated information can be found at

For further information please contact:

Andrew Burditt
Territorial Public Relations Director



The situation in Haiti « Quotulatiousness

[…] In Canada, you can send your donations to the relief effort through the Canadian Red Cross website, by phone at (800) 418-1111, or in person (cash or cheque only) at any Red Cross office. You can donate to the Salvation Army’s relief efforts by text message: […]


What’s the purpose of texting STOP? If this is a one time donation, why would anyone need to “unsubscribe”? I dont get it.


You would need to text STOP, I’m assuming, because many carriers charge a fee to send and receive text messages so if you keep getting messages after donating you wouldn’t want to keep getting charged if more messages come. But it also says it stops after you reply so maybe if you forget to send a confirmation it would send you more messages reminding you. Just a guess because I was wondering the same thing.


Please text all of the contacts on your cell phone, ecouraging them to text “haiti” to 45678. You can multipyly your $5 donation many times by getting alot of your friends to donate too.


By entering STOP after you have made your initial $5 donation, STOPS you from getting any further text’d messages from the Salvation Army and or other 45678 campaigns.

Salvation Army

What Jayne said is correct:

By entering STOP after you have made your initial $5 donation, STOPS you from getting any further text’d messages from the Salvation Army and or other 45678 campaigns.

Thanks Jayne.

Those texting to 45678, please make sure you wait for a reply and confirm with by texting ‘Yes’ back.

Thanks for your support!


hi, does this work with Fido as well? Since Rogers and Fido are really the same company. I sent a text but did not get a reply. Please let me know. Thank you.

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Hi there, my wife let me know about your website a few weeks ago. and I really like it. I’ll be subscribing! Kee up the good work!


I have lots of baby clothes in fantastic condition that I would like to donate to Haiti, or someone…. Are these relief groups only taking money? That doesn’t seem fair to me..

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