Christmas_2012-1

When Life’s Necessities are only a Dream

11
.20

It was Christmas Eve. Six-year-old Kyle knew there would be no gifts the next morning. His father was laid off a few months earlier. They had been living on potato soup. Still, he hung his stocking at the foot of his bed…and dreamed.

Today, The Salvation Army announced the national launch of the 2012 Christmas Campaign, an effort designed to raise money and awareness for the millions of Canadians currently living in poverty. This Christmas, The Salvation Army is emphasizing that “no dream is too small when you’re in need” with the introduction of a new, innovative advertising campaign.

“We want to encourage all Canadians to dream of a world where everyone has access to life’s basic needs,” said Commissioner Brian Peddle, Territorial Commander for The Salvation Army in Canada and Bermuda. “We hope this campaign will demonstrate to the donating public that no amount is too small and that every gift makes a big difference in the life of a person in need.”

Last year the Army’s Christmas campaign raised more than $21 million. As the need for its services continues to increase The Salvation Army knows it can count on the continued generosity of Canadians to meet growing demands.

And Kyle….his parents did what they could. In his stocking on Christmas morning was a bag of popcorn and a lead pencil.

But under the tree was one of the best Lego sets ever. Someone made Kyle’s dream come true and Christmas wasn’t so bad after all.

Will you make a difference this Christmas?

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Red Cap and anti-bullying programs help kids respond to bullying in a positive manner

Salvation Army Helps Kids Deal with Bullying

02
.25

At least one in three adolescent students in Canada are bullied and 47 percent of Canadian parents report having a child who is a victim of bullying.

On February 25, Pink Shirt Day, Canadians are encouraged to wear a pink shirt to symbolize that we as a society will not tolerate bullying.

The Salvation Army, which exists in 400 communities across Canada, takes bullying seriously.

“Programs targeted to youth, such as Red Cap (an anger management course for children) deal with emotional [...]

Salvation Army enrichment program gives Lisa the tools she needs to embrace challenges

Opportunity and Purpose for People Who Live With Disabilities

02
.23

Disability doesn’t mean inability.  At The Salvation Army’s Broadview Village Enrichment Program (BVEP) in Toronto, participants are conquering personal goals despite the day-to-day challenges of living with a disability.

“I really love it here,” says Lisa, 34. “Come and watch me do my puzzles.”

Sorting and recognizing patterns helps Lisa with fine motor development, hand-eye coordination, and sensory stimulation. With just the right amount of challenge, she stays interested and determined.

“Developmental disabilities cause individuals living with them many difficulties,” says Nicky Hall, [...]