It was Christmas Eve. Six-year-old Kyle knew there would be no gifts the next morning. His father was laid off a few months earlier. They had been living on potato soup. Still, he hung his stocking at the foot of his bed…and dreamed.
Today, The Salvation Army announced the national launch of the 2012 Christmas Campaign, an effort designed to raise money and awareness for the millions of Canadians currently living in poverty. This Christmas, The Salvation Army is emphasizing that “no dream is too small when you’re in need” with the introduction of a new, innovative advertising campaign.
“We want to encourage all Canadians to dream of a world where everyone has access to life’s basic needs,” said Commissioner Brian Peddle, Territorial Commander for The Salvation Army in Canada and Bermuda. “We hope this campaign will demonstrate to the donating public that no amount is too small and that every gift makes a big difference in the life of a person in need.”
Last year the Army’s Christmas campaign raised more than $21 million. As the need for its services continues to increase The Salvation Army knows it can count on the continued generosity of Canadians to meet growing demands.
And Kyle….his parents did what they could. In his stocking on Christmas morning was a bag of popcorn and a lead pencil.
But under the tree was one of the best Lego sets ever. Someone made Kyle’s dream come true and Christmas wasn’t so bad after all.
Will you make a difference this Christmas?