On November 25, The Salvation Army’s kettle kickoff at the Dallas Cowboys nationally televised halftime show will mark the 14th year they and the Cowboys have partnered together to raise money for people in need in communities across the U.S.
The Thanksgiving Day game will air on FOX starting at 3:15 p.m. and three-time Grammy Award winner Keith Urban will be the featured performer at halftime. Over the last 13 years, the halftime performance has become an annual tradition for fans in attendance and viewers at home. The Red Kettle campaign has raised more than $1.3 billion since the partnership began in 1997 and has helped The Salvation Army to serve 30 million people in more than 5,000 communities nationwide each year.
Previous celebrity halftime performers include Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gillman, Clint Black, Randy Travis and Reba McEntire.
To learn more about The Salvation Army Christmas Kettles visit FilltheKettle.com