Focus On The Family, a Christian non-profit group, has purchased ad time during Sunday’s Super Bowl. The 30-second ad will feature Tim Tebow, a former quarterback with the University of Florida’s Gators and 2007 winner of the Heisman Trophy, along with his mother Pam.
It’s expected that the Tebows will give a personal message against abortion in the ad. Pam went against a doctor’s advice and decided to keep Tim despite medical risks.
“Tim and Pam share our respect for life and our passion for helping families thrive,” Jim Daly, president of Focus of the Family, said in a written statement on Jan. 15.
CBS is running into controversy regarding the ad, and it’s not the first time. In 2004 CBS rejected an ad buy from the “liberal-leaning United Church of Christ highlighting the UCCs welcoming stance toward gays and others who might fee shunned by more conservative churches.”
CBS is trying to figure out what to do. What do you think they will do? What should they do?
If CBS was willing to reject a commercial that welcomed gays/lesbians then they should also reject something is pro-life. Both are touchy subjects with the American population and otherwise. Isn’t this supposed to be about the sport and not which side you choose on abortion, sexual preference, or religion? I think to be fair to everyone either they should desist in playing such commercials or they should allow other businesses to purchase ad-time in which to publish a commercial why the doctor may believe Pam Tebow to be irresponsible in her decision regardless of how things turned out. I reiterate why allow such a controversial commercial that will only upset a portion of viewers and others who simply hear of it and disrupt what is supposed to be a football game that demonstrates communication, teamwork, and fun.