Aeropostale, a New York-based clothing company that produces a popular teen line, donated 1,000 new coats worth an estimated $69,000 to The Salvation Army in Midland, Ont.

“This donation is a tremendous boost to our efforts to help the less fortunate in our area,” says Peter Thomas, director of community and family services for The Salvation Army.
Thomas noted many families cannot afford to purchase winter coats, especially if there are several teenagers in the family.

Extra coats will be sent to Salvation Army locations in Barrie, Orillia, Bracebridge, Gravenhurst, Parry Sound and Collingwood.

Aeropostale has donated 100,000 jackets to coat drives across the continent. The project is part of the company’s yearlong initiative to improve the lives of the growing number of homeless teens throughout the U.S. and Canada