Donors can Text ‘HOPE’ to 45678 to make $5.00 Christmas Campaign donations this year
WHO: Salvation Army leaders and the general public, including 10,000 runners raising an estimated $450,000 for Salvation Army programs that help families and individuals during the Christmas season and year-round.
WHAT: The Salvation Army will launch a national text message donation program, aimed at raising funds for Canada’s vulnerable and marginalized. Donors can text the word HOPE to 45678 from any Rogers Wireless or Bell Mobility mobile phone to make a $5.00 contribution to The Salvation Army’s Christmas Campaign. Money raised will directly support the more than 1.5 million people The Salvation Army serves year-round.
BACKGROUND: This is the first time that one of Canada’s largest and most well respected charities has used mobile technology as a way to give back. The program will be officially launched at the Santa Shuffle Runs, hosted by The Salvation Army and located across the country. The program will continue throughout the Christmas season, giving donors a cash-free, easy and secure way to make donations to the Christmas Campaign. For more information about the text message giving program, please visit www.SalvationArmy.ca.
NATIONAL CONTACT:
Andrew Burditt
Territorial Public Relations DIrector
The Salvation Army
416-845-8231
andrew_burditt@can.salvationarmy.org
WHEN/WHERE: Saturday, Dec. 5th at Salvation Army Santa Shuffle runs, located in 35 cities across the country, from St. John’s to Victoria; all races start at 10:00 AM LOCAL TIME. For more information about the Santa Shuffle, please visit www.SantaShuffle.com.
SANTA SHUFFLE LOCATIONS:
o Abbotsford, BC – Elmwood Park
o Barrie, ON – Heritage Park
o Brampton, ON – 1 Steeles Ave. East
o Burlington/Hamilton., ON – St. Mary’s Catholic SS
o Calgary, AB – Eau Claire Market
o Edmonton, AB – Hawrelak Park
o Fredericton, NB – 531 St. Mary’s Street
o Guelph, ON – 10-160 Kortright Rd W
o Halifax, NS – Halifax Military Community Centre
o Kelowna, BC – Mission Creek Greenway
o Kingston, ON – Army Navy Air Force Club
o Lethbridge, AB – Nicholas Sheran Park, west side
o London, ON – Victoria Park
o Mississauga, ON – Sheridan Mall
o Moncton, NB – Centennial Park; Tennis Club Building
o Montreal, QC – Royal Park for Montreal
o Nanaimo, BC – Running Room store
o Newmarket, ON – Newmarket Running Room
o Oakville, ON – Oakville Running Room
o Ottawa, ON – Dows Lake
o Peterborough, ON – 911 Armour Road North
o Quebec, QC – Plaines d’Abraham
o Regina, SK – Royal Saskatchewan Museum
o Saint John, NB
o Sarnia, ON – Canatara Park
o Saskatoon, SK – 339 Avenue C South
o St. John’s, NL – Hatcher House, MUN Campus
o Sudbury, ON – Running Room,117-1984 Regent Street
o Thunder Bay, ON – Current River Recreation Centre
o Toronto, ON – Sunnybrook Park
o Vancouver, BC – Lumberman’s Arch, Stanley Park.
o Victoria, BC – High Point Community Church
o Waterloo/Kitchener, ON – Waterloo Memorial Recreation Complex
o Whitby, ON – Heydenshore Pavilion (Water Street)
o Winnipeg, MB – Children’s Museum
