* Cineplex Entertainment partners with CTV for CTV TORONTO’s annual holiday toy drive benefiting the Salvation Army
* CTV News broadcasts live from SilverCity Fairview Mall Cinemas with a free movie, regular popcorn and regular fountain drink to the first 250 people to donate a toy
Toronto, ON (November 10, 2009) – Help CTV TORONTO and the Salvation Army build a mountain of toys with the most exciting Toy Mountain launch event ever. In partnership with Cineplex Entertainment, CTV’s 14th annual toy drive officially begins at SilverCity Fairview Mall Cinemas, located at Fairview Mall, 1800 Sheppard Avenue, Toronto, ON, on Wednesday, November 18. Viewers are asked to arrive by 6 p.m. and be a part of CTV TORONTO’s live 6 p.m. news broadcast
“I’m proud to say that this is our 14th year supporting CTV’s Toy Mountain,” said Paul Rogers, Senior Vice-President of CTV Toronto. “This incredible initiative brings joy to so many children across the GTA and this year, we’re hoping to reach more children than ever before.”
CTV’s TOY MOUNTAIN kicks off its campaign with a family friendly movie night. Cineplex Entertainment provides free admission to a special screening of a family holiday movie and a free regular popcorn and regular fountain drink with a toy donation to the first 250 guests in attendance. Viewers are invited to bring their families and meet CTV TORONTO’s Tom Brown and other CTV News personalities, be a part of the live news broadcast, and enjoy holiday music from the Salvation Army brass band.
“The Salvation Army is delighted to once again partner with CTV in helping bring Christmas to children across the GTA,” said Captain John Murray of the Salvation Army. “With requests for assistance up 20 percent across the Region we know that this Christmas season resources are going to be stretched.”
In 2008, TOY MOUNTAIN exceeded its goal of 100,000 toys, bringing in an incredible 102,000 toys for families in need in the GTA. Help CTV TORONTO build this year’s mountain of toy’s even higher. The public can participate by donating a new, unwrapped toy to one of the many drop-off locations listed on the official TOY MOUNTAIN website: toronto.ctv.ca/toymountain.
About Cineplex Entertainment
As the largest motion picture exhibitor in Canada, Cineplex Entertainment LP owns, leases or has a joint-venture interest in 129 theatres with 1,328 screens serving more than 63.5 million guests annually. Headquartered in Toronto, Canada, Cineplex Entertainment operates theatres from British Columbia to Quebec and is the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. The units of Cineplex Galaxy Income Fund, which owns approximately 99.6% of Cineplex Entertainment LP, are traded on the Toronto Stock Exchange (symbol CGX.UN). For more information, visit www.cineplex.com.
About the Salvation Army
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and 117 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, provide shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction.
About CTV Inc.
CTV, Canada’s largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. It has the number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada’s premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV Inc. also owns radio stations across the country, and leading national specialty channels. Other CTVglobemedia investments include an interest in Maple Leaf Sports and Entertainment, and in Dome Productions, a North American leader in the provision of mobile high definition production facilities. More information about CTV may be found on the company website at www.ctv.ca.
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