Due to the current U.S. economic crisis, red Salvation Army kettles, accompanied by bell-ringing volunteers and staff, are appearing in some cities south of the border.
For the first time in three decades, The Salvation Army Times Square Ministries in New York deployed its kettles out of season.
During the week-long campaign, a total of 150 kettles were used, about half the number deployed at Christmas. They were concentrated in the Manhattan area.
In Canada, this has been a difficult year. The economy slumped into a recession and Canadians continue to be affected by the downturn. The Salvation Army has seen a 10-30% increase in demand for its services across Canada.
Should the economic downturn prompt an out-of-season kettle campaign? Should Salvation Army red kettles appear in the summer?
Why not?
There is some real beauty to Kettle’s and the Christmas season. A time when giving is hightened and when the joy flooding the streets trumps the cold, and here in Canada, often bitter cold days.
Salvation Army Kettles are a favored thing in the winter, what I mean by that is people expect to see them on street corners and in malls during the season – and by having a special time for them (rather then some thing that becomes mundane and repetetive) encourages others to give…
However, if people need help, and we need money to help others, then yeah, let us get those kettles out and about and spread the word. And though it might affect the Kettle total at Christmas by a some, I think the summer and winter totals might actually increase the yearly total.
Plus, Kettles AND a tan – can’t beat the combo (though the scarves and bleeding knuckles do run a close second)
We just might need to forfit the bells and use a harmonica or fiddle or some other summery-type instrument…