Boston, U.S. – Behind the YMCA, The Salvation Army ranks second in the Who’s Who of some of America’s most beloved and recognizable organizations.

Cone (a strategy and communications agency engaged in building brand trust) in collaboration with Intangible Business (a leading independent brand valuation consultancy) explored the unique relationships between non-profit brand image and financial performance in this first-of- its kind research.

Brands were valued based on five years of consolidated financial data and a nationally representative consumer perception survey, among several other metrics.

Visit www.coneinc.com/nonprofitpowerbrand100 for the full report.